Vocabulary

Idiosyncratic - peculiar or individual

Idiosyncrasy - a mode of behavior or way of thought peculiar to an individual

Homogeneous - consisting of parts all of the same kind.
Ambiguous - open to more than one interpretation 
Patriarchal/ patriarchy - Patriarchy is a social system in which men hold primary power and predominate in roles of political leadership, moral authority, social privilege and control of the property
Hegemonic Norms - The dominance of one group over another
Consumerism - The protection or promotion of the interests of consumers
Altruism - disinterested and selfless concern with the well being of others

Metro-sexual - a heterosexual man that shares the same interests as a homosexual man
Polysemic - capable of having several possible meanings
Mode of Address - How a text speaks to the audience and involves the audience
Post-feminist - coming after the feminism of the 1960s and subsequent decades, in particular moving beyond or rejecting some of the ideas of feminism as out of date.

Postmodernist - relating to or characterized by postmodernism, especially in being self-referential.